The CrossControl brand is back
CrossControl – state-of-the-art HMI display and controller solutions for industrial vehicles – have developed from a Northern Europe market footprint to be applied by a global customer base.
Like other businesses of Actuant Corporation, the CrossControl business has a distinctive value proposition, targeting selected End and Sub-markets. Backed by the successes in the last years, the CrossControl business has the momentum and un-tapped market opportunity to justify a separate brand. Our legacy is the business that started up 25 years ago in Alfta, Sweden. Today, the Centre Of Excellence for the business is still based in Northern Europe. But we are also operating in the US, Central Europe, China and Brazil. We are all CrossControl - and you can still call us CC
We are convinced that this change will bring value to our customers through better clarity and transparency on the different business offerings within maximatecc. The CrossControl business is still owned by Actuant Corporation, enjoying the support and financial backing that a larger corporation provides.